Creative: Amy Becker - Burnett
Producer: Louise Hardy
COFFEEGRAM BRAND FILM // MORNING
‘CoffeeGram Morning’ is about the beauty of making and drinking coffee on a lazy weekend morning. Coffee isn’t just about the drink. It’s about the taste, the smell, the sound, the process, the feeling and the atmosphere this evokes. This film was designed to take you on a warm, sensual journey that invites the customer into a place where they can almost smell the coffee being made. Ribbons of morning sunlight leaking through frosty windows, we are cosy and warm inside.
I wanted to make the viewer feel like they are wearing those cashmere socks, sitting on that sofa with that rain on the window, listening to the sound of coffee brewing.
It's toes wriggling beneath the soft white cloud duvet, the cat peacefully purring, coffee steam filling the kitchen with a delicious warmth. All shots are there to tell the story of the perfect Coffeegram morning, a place we want to be, a world we want to be part of. The aim was to bring the customer indoors and into the premium world of Coffeegram.