Client: Alexander McQueen
Creative: Amy Becker-Burnett
3D Operations: Keith Rodgers, Tony Cosgrove
Producer: Louise Hardy
ALEXANDER MCQUEEN BLOOM AT NIGHT // PARFUM
The thinking behind this film was to encapsulate not only the beauty of the bottle but the mood of the fragrance. The concept was to slowly journey around the product, using ambiguous macro shots of the bottle to create
abstract shapes which feel dark and romantic. Working closely to McQueen's Bloom At Night campaign I wanted to use light and shadow to convey a feeling of mystery. It was very much about hard meets soft, a sort of tough femininity. Textured cut away shot’s before the reveal where employed to give the fragrance an almost etherial feel.